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WEBP VS AVIF: WHICH IMAGE FORMAT SHOULD YOU USE IN 2026?
WebP and AVIF solve the same problem, but they do not belong in every workflow for the same reasons. The right choice depends on browser support, file size, image type, and how much control you want over the final result.
WebP is the safe default
WebP is widely supported and usually the best first step when you want smaller files without changing your workflow too much.
AVIF can go further
AVIF often produces even smaller images, especially for photographs and marketing visuals, but it may not be the only format you need in a publishing pipeline.
How FlexiWebP helps
FlexiWebP lets you switch between WebP and AVIF quickly, compare output in a local macOS workflow, and keep all files on your machine.
Practical rule
Use WebP when you want a conservative choice and AVIF when you want maximum compression and you are comfortable with a slightly stricter browser strategy.